Service 03 // AEO / GEO
Get cited when AI gives the answer
A growing share of your buyers never see a results page. They ask ChatGPT, Gemini, or Google's AI Overviews and take the answer they get. Answer Engine and Generative Engine Optimization make your brand the source those answers cite.
What you get
AI Overview visibility
Structured, authoritative pages built to be pulled into Google’s AI Overviews for the questions your buyers actually ask.
LLM citations
Content and entity signals that make assistants like ChatGPT, Gemini, and Perplexity name your brand when they answer, instead of a competitor.
Entity and schema architecture
Organization, service, and location entities marked up so machines understand exactly who you are, what you do, and where you do it.
Question-mapped content
Your buyers’ real questions, mined from search and AI data, answered directly on pages engineered to be quotable.
Mentions and digital PR
Consistent brand mentions across the sources AI engines read and trust: industry publications, directories, and communities.
AI visibility tracking
We monitor how often, and how favorably, AI engines mention you versus your competitors, query by query, month over month.
How it works
- STEP 01
Query mining
We map what your buyers ask AI assistants and which of those queries trigger AI Overviews, then benchmark what the engines currently say about you and about your competitors.
- STEP 02
Answer engineering
Pages get restructured or built to answer those questions directly: clear claims up front, evidence behind them, and schema markup that makes every answer easy for a machine to extract and attribute.
- STEP 03
Authority signals
AI engines cite sources they trust. We build that trust the same white hat way we build organic authority: consistent entity data, earned mentions, and content worth quoting.
- STEP 04
Track and iterate
AI answers shift constantly. We track your share of citations for the queries that matter and tune content and signals as the engines evolve.
Common questions
How is AEO different from SEO?
Same foundations, different surface. Organic SEO wins positions on a results page a human scrolls. AEO and GEO win citations inside an answer a machine writes. The white hat fundamentals overlap heavily, which is why we run them as one program, but AEO adds answer-first page structure, entity work, and mention building aimed specifically at what AI engines read.
Can you really influence what ChatGPT says?
Nobody controls it, and anyone claiming otherwise is selling something. What you can do is shape the sources these engines read: your site, your entity data, and the third-party mentions they trust. That influence is real and measurable in how often you get cited.
Is this actually worth budget today, or is it hype?
AI Overviews already sit above the traditional results for a large share of question queries, and assistant usage keeps climbing. The practical answer: the work overlaps heavily with organic SEO you should be doing anyway, and being early is an advantage while competitors ignore the surface.
How do you measure results?
Share of AI citations for your target queries, how the engines describe you versus competitors, referral traffic from AI surfaces, and ultimately the calls and forms attributed to it. Same discipline as every other channel we run: tied to leads, not impressions.
Get started // now
Want to be the answer, not a link?
Send us your market and your top buyer questions. We will show you what the AI engines say about you today, and what it takes to change it.