Service 04 // PPC Management
Paid search that answers to cost per lead
Clicks are easy to buy. Leads are not. We run paid search the way an operator runs it: every keyword, ad, and landing page judged by what a lead costs and what a lead is worth.
What you get
Google Ads search campaigns
Tightly themed campaigns built around buying-intent keywords, with ad copy and extensions engineered for calls, not just clicks.
Local Services Ads
LSA placements above the map pack, managed for lead quality: dispute workflows for junk leads, review velocity to hold position, and category coverage.
Call-first architecture
Call-focused ad formats, call tracking numbers, and recording review. In local services, the phone call is the conversion, so the account is built around it.
Landing pages that convert
Dedicated pages matched to each campaign with one job: turn the click into a call or a form fill. No sending paid traffic to your homepage.
Negative keyword discipline
The fastest way to cut cost per lead is to stop paying for garbage. Search term reports get reviewed relentlessly; waste gets excluded before it compounds.
Transparent reporting
You see spend, leads, cost per lead, and lead quality by campaign and by market. Your account, your data, full visibility.
How it works
- STEP 01
Economics first
Before anything launches, we model your numbers: cost per click in your market, expected conversion rates, and what a lead is worth to you. If the math does not work, we tell you and recommend a different channel.
- STEP 02
Build
Campaigns, ad groups, ads, extensions, tracking, and landing pages built from scratch or rebuilt from your existing account. Most inherited accounts are burning a third of their budget on searches that can never convert.
- STEP 03
Optimize
Bids, budgets, and search terms are worked weekly. Winners scale, losers die, and cost per lead trends down as the account accumulates data.
- STEP 04
Scale with SEO
As organic and map rankings mature, paid budget shifts to the markets and keywords where you do not yet rank, so the channels cover each other instead of double-paying for the same click.
Common questions
What is a realistic budget to start?
It depends entirely on your market’s click costs. Some verticals produce leads at ten dollars, others at three hundred. That is exactly what the economics-first modeling tells you before you spend, and if your budget cannot buy enough clicks to matter, we will say so.
Do you require long contracts?
No. PPC proves itself monthly or it does not deserve the budget. We ask for ninety days to get past the learning phase, then performance keeps the engagement.
Can you fix an underperforming account?
Usually within the first month. The common problems repeat everywhere: broad match bleeding, missing negatives, homepage landing pages, and no call tracking. An audit tells us quickly whether the account is fixable or needs a rebuild.
PPC or SEO first?
If you need leads this week, PPC. If you are building an asset that compounds, SEO. Most clients run PPC as the bridge while local SEO takes over the markets it wins, and total cost per lead drops as that shift happens.
Get started // now
Tired of paying for clicks that never call?
Send us your market and your numbers. We will model what a lead should cost you and audit your current account for free.