Service 05 // Geofencing
Target buyers by where they actually stand
Search reaches people who are already looking. Geofencing reaches people who are already there: at a competitor, at an event, on a job site, in a neighborhood you want. Drawn to the building, not the zip code.
What you get
Polygon fence design
Fences drawn to the property line, not a radius. A competitor’s parking lot, a convention hall, a subdivision under construction. Precision is the whole point.
Competitor conquesting
Serve your offer to people who just walked into a competitor’s location. They have proven intent with their feet; your ad follows them home.
Event targeting
Trade shows, expos, games, and conferences: capture the audience during the event and remarket to them for the following thirty days.
Addressable household lists
Fence specific households from your customer lists or from data models: past customers, high-value neighborhoods, or homes matching your buyer profile.
Foot-traffic attribution
Conversion zones around your locations report when a device that saw your ad later shows up at your door. Ad spend tied to visits, not impressions.
Cross-channel retargeting
Audiences captured by fences feed display, video, and social retargeting, so one visit to the wrong parking lot becomes weeks of exposure to your brand.
How it works
- STEP 01
Fence strategy
We map the physical locations that matter in your market: competitors, events, feeder businesses, and target neighborhoods, then rank them by expected audience quality.
- STEP 02
Creative and offer
Geofenced audiences respond to specific offers, not brand ads. We build creative matched to where the audience was captured and what they were doing there.
- STEP 03
Launch and tune
Campaigns launch across display and mobile inventory. Fences that produce cheap, high-quality visits get more budget; fences that do not get redrawn or cut.
- STEP 04
Attribute
Visit reporting shows which fences drove real foot traffic and which drove nothing. Combined with call tracking, you see cost per visit and cost per lead by fence.
Common questions
How precise is geofencing, really?
Polygon fences are accurate to roughly the building footprint. That is precise enough to separate a competitor’s lot from the store next door, which is what makes conquesting work.
Is this compliant with privacy law?
Campaigns run on opted-in, anonymized device data through established ad exchanges, and we follow category restrictions for sensitive locations. You get targeting power without touching personally identifiable data.
Does geofencing replace search marketing?
No, it stacks with it. Search captures demand that exists; geofencing manufactures awareness in audiences that have not searched yet. Our best-performing accounts run both.
What budget does geofencing need?
Meaningful campaigns typically start around one to two thousand dollars a month in media. Below that, audiences are too small to tune. We size the recommendation to your market during the strategy phase.
Get started // now
Know exactly where your buyers are?
Give us your top competitor locations and target neighborhoods. We will design the fence map and project audience size before you commit a dollar.